Are you unsure what the meaning of “branding” is? It’s one of those marketing terms that’s not very clear and can become confusing. That’s why we are here to help. Brands are intangible, which means you can’t actually touch or see them. As such, they help shape people’s perceptions of companies, their products, or individuals. People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that help promote goods and services. Brands are considered to be among a company’s most important and valuable assets.

Your brand uses your logo! Your logo will be used in almost every single marketing piece you launch. So you want to get it right the first time around, otherwise it can cost a pretty penny to re-brand everything you’ve done. In a Zendesk survey, 87% of consumers said consistent branding across all online and traditional platforms was important.